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Hospitality

Brand development + consultancy + creative marketing support + art direction + photography + illustration + press advertising + point-of-sale + design + print management

Innkeeper's Lodge branding

Background

A collection of leisure focused hotels aimed at the budget conscious traveller. From modern purpose-built accommodation to rooms above old coaching inns, each providing the same high standards. Every unique hotel is paired with a popular M&B pub restaurant.

Mitchells & Butlers approached us to help launch, from paper sketches to eventual national roll-out of 100+ locations.

Objectives

  • Provide naming proposals that reflect brand positioning
  • Create an authentic and honest logotype, conspicuous on facades and external signage
  • Develop a consistent identity across all internally and externally branded collateral
  • Deliver continued creative marketing support and trusted brand guardianship

Flamedeck concept launch

Background

Included as part of the Harvester family of restaurants, the principle concept of Flamedeck was built around the idea of a year-round barbeque party resort. Two initial test sites were chosen for public presentation of the mix and match barbeque offering (with a claimed 35,000 combinations).

Mitchells & Butlers approached us to work alongside their own internal teams to test launch the new dining concept.

Objectives

  • Encapsulate the restaurants’ unique style with a fun, playful and exciting look and feel
  • Create a suite of host characters and animated objects using a bespoke illustrative style
  • Develop a consistent identity, transferable to all proposed future touch points
  • Manage and deliver a full collection of printed collateral
everso creative

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Edward Road
Eastbourne
East Sussex
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