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Brand consultancy + creative marketing support + event support + illustration + art direction + video + press advertising + design + print management

McCarthy & Stone site-specific identity

Background

The UK's leading developer and manager of retirement communities providing high quality homes to exacting specifications. Each community gives customers the scope to embrace a new way of life, to have freedom to live a lifestyle with more choices and more time to do the things they enjoy.

McCarthy & Stone approached us to help develop an off-brand and unique identity for their Petworth development.

Objectives

  • Develop a design theme inspired by, and showcasing locally recognised attributes and surrounding landscaping
  • Create a distinctive logotype that echoes the design theme
  • Produce a high quality brochure and supporting branded collateral utilising special print finishes and materials
  • Illustrate a location map, detailed development site plans and individual apartment plans

McCarthy & Stone site-specific identity

Background

The UK’s leading developer and manager of retirement communities providing high quality homes to exacting specifications. Each community gives customers the scope to embrace a new way of life, to have freedom to live a lifestyle with more choices and more time to do the things they enjoy.

McCarthy & Stone approached us to help develop an off-brand and unique identity for their luxury Virginia Water development.

Objectives

  • Develop a design theme inspired by the elegant and sophisticated interior design space of the development
  • Produce a high quality brochure that echoes the luxurious living space utilising special print finishes and materials
  • Illustrate a highly detailed local area amenities map
  • Illustrate detailed development site plans and individual apartment plans
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Redoubt House
Edward Road
Eastbourne
East Sussex
BN23 8AS

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